亚洲色吧

Dr Mahshid Bagheri is a Lecturer in Management and Postgraduate Senior Tutor at 亚洲色吧 Business School, 亚洲色吧. She holds a PhD in Management Studies and an MBA in International Business with Distinction, both from 亚洲色吧.

Dr Bagheri teaches a range of undergraduate and postgraduate modules at 亚洲色吧 Business School. Her research interests span the areas of internationalization, entrepreneurship, innovation, business growth and strategy, and SMEs' performance. She has a particular focus on growth strategies for small and medium-sized enterprises, including how they can leverage open innovation, AI-driven innovation, and strategic orientation to enhance their international performance.

In recognition of her teaching excellence and commitment to professional development, Dr Bagheri has been awarded Fellowship of the Higher Education Academy (FHEA).

Location: Room 0.18, Hen Goleg, LL57 2DG

Click below to book an appointment during Mahshid's office hours:

https://outlook.office365.com/owa/calendar/DrMahshidBagheri@bangoroffice365.onmicrosoft.com/bookings/

• PhD: Management Studies
  2021
• MB: MBA in International Business
• BA: English Language Translation
• Other: Associate of Science in Computer software

Current Undergraduate Teaching:

ASB- 3005 Marketing Performance Monitoring And Analytics听

ASB-2019 Business Information Systems

ASB-1602 Technology in Marketing

ASB-1007 CMI in Ethics, Sust, HRM, Tour

Current Postgraduate Teaching:

ASB-4904/4905 ABJ-4904/4905听 Applied Business Projects

Past Teaching:听

ASB-1206 Tutorials in Management听

BIC-3027 Business Environment

BIC-0012 Business Functions

BIC-0019 Macroeconomics

BIC-1005 Introduction to Economics

ASB-1105 Principles of Business Management 2019/20

PhD Supervision:

Ahmed Salah Ibrahim Mohamed Elgazzar (Jan 2025- Present)

Research Interests:

Internationalization/deinternationalization of SMEs

Innovation, open (AI) Innovation in SMEs

Strategic orientation: entrepreneurial and market Orientation

Role of AI in contributing to SMEs' sustainability

The impact of Immersive Technologies/IoT/big data analytics on SMEs' growth and Performance: challenges, limitations and opportunities听

Conference Attendance:

• 鈥�Exploring the Role of Big Analytics Capabilities in SMEs鈥� Marketing Performance: The Impact of AI and Open Innovation鈥�. Accepted for presentation at the Academy of Marketing Conference, 2025.

• 鈥�Ethical AI in Service Innovation: Balancing Benefits and Risks in a Digital Age鈥�. Presented at BAM Conference, 2-6 Sept 2024.听

• 鈥楨xploring the Integration of AI in SMEs Open Innovation Ecosystems鈥�. Presented at British Academy of Management (BAM) Network Colloquium, May 2024

听Working Papers

• 听Linking the Degree of Internationalization and Small and Medium-sized Firm Performance Through Entrepreneurial Orientation and Open Innovation: A Moderated Mediation Model.听

• Exploring the Role of Big Analytics Capabilities in SMEs鈥� Marketing Performance: The Impact of AI and Open Innovation. Status: Data Collection

2019

• Published
  Bagheri, M., Mitchelmore, S., Bamiatzi, V. & Nikolopoulos, K., Mar 2019, In: Journal of International Management. 25, 1, p. 121-139
  Research output: Contribution to journal 鈥� Article 鈥� peer-review

Roles within 亚洲色吧 Business School听

PGT Senior Tutor听

Chair of PGT Special Circumstances Board

Academic Lead for Employability Related Competitions